Introduction
We deliver innovative financial services including fast, secure, and affordable global money transfers. With the world’s largest cross border real-time money movement network, at Ria, we get your money where it matters. We are passionate, resourceful, and driven by a hands-on work ethic. We take things seriously, and we keep going until we’ve arrived at the right solution. Whether it’s powering a big retail network or connecting our service to the far-reaching corners of the world, we’re here to provide
Value proposition
We deliver innovative financial services including fast, secure, and affordable global money transfers. With the world’s largest cross border real-time money movement network, at Ria, we get your money where it matters. We are passionate, resourceful, and driven by a hands-on work ethic. We take things seriously, and we keep going until we’ve arrived at the right solution. Whether it’s powering a big retail network or connecting our service to the far-reaching corners of the world, we’re here to provide
Purpose and vision
We deliver innovative financial services including fast, secure, and affordable global money transfers. With the world’s largest cross border real-time money movement network, at Ria, we get your money where it matters. We are passionate, resourceful, and driven by a hands-on work ethic. We take things seriously, and we keep going until we’ve arrived at the right solution. Whether it’s powering a big retail network or connecting our service to the far-reaching corners of the world, we’re here to provide
Values
Humble
We listen more than we speak and welcome every voice. While we celebrate individual wins, no one stands above the team. Win or lose, we learn, grow and move forward together.
Open
We’re grounded, global, and feel at home anywhere. We act locally because family and community matter most. That’s why we make sure everyone feels heard, included, and valued.
Driven
We take initiative and stay motivated to make a real difference. When faced with change, we lean in, adapt, and keep pushing forward—always with purpose and always as one team.
Transparent
We earn trust by being open and honest. We act with integrity, keep our word, and own our actions. In everything we do, we stay real—with each other and with those we serve.
Brand pillars
1
Globally human
With a global reach and trusted reputation, we have become a go-to choice for reliable worldwide money transfers. Through in person experiences and a "think global, act local" mindset, we’ve formed genuine connections with our customers.
2
Effortless experience
By matching digital and physical experiences, backed by comprehensive security measures, we’ve made moving money easy. We empower our customers to control their journey, ensuring stress-free transactions that seamlessly fit their lives.
3
Beyond transfers
We constantly strive to improve the lives of our users through smart choices. Whether it's expanding our services, guaranteeing fair prices or fast deliveries. Our expertise distils trust, so customers feel confident about putting their money in motion.
Tagline
Manifesto
Today people are on the move more than ever before. For a better future. For a better everyday life.
Their stories are full of hope but also sacrifice in giving back to someone they left behind. From putting food on the table to funding a local business, a little goes a long way and it comes down to us to ensure our customers' hard-earned money is there to play its part.
This is, at the end, what counts and what makes all the difference for millions of people. It's what we live by, so we don't take it lightly. We act global but always feel local to be there for individuals and their communities.
But, we can't stop there. In this business, humility can be hard to come by. We put others ahead of ourselves, the way our customers do every day.
Because this isn't just business, it's personal. People deserve much more than just a fair price. They deserve empathy, hope, and ultimately respect.
That's how we do right by people and their needs — not more, not less. We never rest, we raise the bar and put people first.
We work hard and take nothing for granted.
We facilitate possibilities in every possible way.
We champion people's needs, today and tomorrow.
We open ways for a better everyday life
Voice
At Ria, we speak with a Purposeful voice. The purposeful voice is one you can trust to be there all day, every day. It's a voice that gets things done, challenges conventional thinking and is on your side no matter what. As a brand, we are spirited, empathetic, simple, and dependable.
Spirited
We are passionate about making a difference in people’s lives every day. Our enthusiasm and can-do attitude are contagious and ensures that everything that we do is engaging, positive, and delivers the best outcome.
Simple
We work in a competitive, complex, and critical industry—for us, our partners, and especially our customers. We're practical, grounded, and work hard to make things easy, straightforward, and seamless for everyone.
Empathetic
We are people serving people and are sensitive to each and everyone’s individual background, experience, and needs. We are approachable, caring, and go out of our way to make people feel welcome.
Dependable
People trust us to handle their hard-earned money and deliver it in safe hands. That’s why we make sure to take care of every last detail. We are competent, thoughtful, and take people’s expectations very seriously.
Tone
Though our voice never changes, we do need to adjust our tone depending on the context. For the most part, we'll switch between being bold, supportive, and universal.
1
Bold
We’re passionate, resourceful, and decisive. We raise the stakes by putting our strength behind offering people something better. That means we use punchy words to inspire people and are crystal clear in spelling out our fresh point of view.
2
Supportive
We have people’s backs through thick and thin, the good and the bad. We use our words to inform, explain and reassure people in a relevant and sincere way. We want people to read our words and feel we’re on their side.
3
Globally human
We're inclusive and mindful of who we serve and where they’re coming from. That means we speak in a down-to-earth and accessible way for everyone. We believe the better people understand us, the more they will trust and engage with us.
© 2025 Dandelion Payments, Inc. All Rights Reserved.
v1.0
Brand
Brand
Introduction
We deliver innovative financial services including fast, secure, and affordable global money transfers. With the world’s largest cross border real-time money movement network, at Ria, we get your money where it matters. We are passionate, resourceful, and driven by a hands-on work ethic. We take things seriously, and we keep going until we’ve arrived at the right solution. Whether it’s powering a big retail network or connecting our service to the far-reaching corners of the world, we’re here to provide
Value proposition
We deliver innovative financial services including fast, secure, and affordable global money transfers. With the world’s largest cross border real-time money movement network, at Ria, we get your money where it matters. We are passionate, resourceful, and driven by a hands-on work ethic. We take things seriously, and we keep going until we’ve arrived at the right solution. Whether it’s powering a big retail network or connecting our service to the far-reaching corners of the world, we’re here to provide
Purpose and vision
We deliver innovative financial services including fast, secure, and affordable global money transfers. With the world’s largest cross border real-time money movement network, at Ria, we get your money where it matters. We are passionate, resourceful, and driven by a hands-on work ethic. We take things seriously, and we keep going until we’ve arrived at the right solution. Whether it’s powering a big retail network or connecting our service to the far-reaching corners of the world, we’re here to provide
Values
Humble
We listen more than we speak and welcome every voice. While we celebrate individual wins, no one stands above the team. Win or lose, we learn, grow and move forward together.
Open
We’re grounded, global, and feel at home anywhere. We act locally because family and community matter most. That’s why we make sure everyone feels heard, included, and valued.
Driven
We take initiative and stay motivated to make a real difference. When faced with change, we lean in, adapt, and keep pushing forward—always with purpose and always as one team.
Transparent
We earn trust by being open and honest. We act with integrity, keep our word, and own our actions. In everything we do, we stay real—with each other and with those we serve.
Brand pillars
1
Globally human
With a global reach and trusted reputation, we have become a go-to choice for reliable worldwide money transfers. Through in person experiences and a "think global, act local" mindset, we’ve formed genuine connections with our customers.
2
Effortless experience
By matching digital and physical experiences, backed by comprehensive security measures, we’ve made moving money easy. We empower our customers to control their journey, ensuring stress-free transactions that seamlessly fit their lives.
3
Beyond transfers
We constantly strive to improve the lives of our users through smart choices. Whether it's expanding our services, guaranteeing fair prices or fast deliveries. Our expertise distils trust, so customers feel confident about putting their money in motion.
Tagline
Manifesto
Today people are on the move more than ever before. For a better future. For a better everyday life.
Their stories are full of hope but also sacrifice in giving back to someone they left behind. From putting food on the table to funding a local business, a little goes a long way and it comes down to us to ensure our customers' hard-earned money is there to play its part.
This is, at the end, what counts and what makes all the difference for millions of people. It's what we live by, so we don't take it lightly. We act global but always feel local to be there for individuals and their communities.
But, we can't stop there. In this business, humility can be hard to come by. We put others ahead of ourselves, the way our customers do every day.
Because this isn't just business, it's personal. People deserve much more than just a fair price. They deserve empathy, hope, and ultimately respect.
That's how we do right by people and their needs — not more, not less. We never rest, we raise the bar and put people first.
We work hard and take nothing for granted.
We facilitate possibilities in every possible way.
We champion people's needs, today and tomorrow.
We open ways for a better everyday life
Voice
At Ria, we speak with a Purposeful voice. The purposeful voice is one you can trust to be there all day, every day. It's a voice that gets things done, challenges conventional thinking and is on your side no matter what. As a brand, we are spirited, empathetic, simple, and dependable.
Spirited
We are passionate about making a difference in people’s lives every day. Our enthusiasm and can-do attitude are contagious and ensures that everything that we do is engaging, positive, and delivers the best outcome.
Simple
We work in a competitive, complex, and critical industry—for us, our partners, and especially our customers. We're practical, grounded, and work hard to make things easy, straightforward, and seamless for everyone.
Empathetic
We are people serving people and are sensitive to each and everyone’s individual background, experience, and needs. We are approachable, caring, and go out of our way to make people feel welcome.
Dependable
People trust us to handle their hard-earned money and deliver it in safe hands. That’s why we make sure to take care of every last detail. We are competent, thoughtful, and take people’s expectations very seriously.
Tone
Though our voice never changes, we do need to adjust our tone depending on the context. For the most part, we'll switch between being bold, supportive, and universal.
1
Bold
We’re passionate, resourceful, and decisive. We raise the stakes by putting our strength behind offering people something better. That means we use punchy words to inspire people and are crystal clear in spelling out our fresh point of view.
2
Supportive
We have people’s backs through thick and thin, the good and the bad. We use our words to inform, explain and reassure people in a relevant and sincere way. We want people to read our words and feel we’re on their side.
3
Globally human
We're inclusive and mindful of who we serve and where they’re coming from. That means we speak in a down-to-earth and accessible way for everyone. We believe the better people understand us, the more they will trust and engage with us.
© 2025 Dandelion Payments, Inc. All Rights Reserved.
v1.0
Brand
Identity
Guidelines
Introduction
We deliver innovative financial services including fast, secure, and affordable global money transfers. With the world’s largest cross border real-time money movement network, at Ria, we get your money where it matters. We are passionate, resourceful, and driven by a hands-on work ethic. We take things seriously, and we keep going until we’ve arrived at the right solution. Whether it’s powering a big retail network or connecting our service to the far-reaching corners of the world, we’re here to provide
Value proposition
We deliver innovative financial services including fast, secure, and affordable global money transfers. With the world’s largest cross border real-time money movement network, at Ria, we get your money where it matters. We are passionate, resourceful, and driven by a hands-on work ethic. We take things seriously, and we keep going until we’ve arrived at the right solution. Whether it’s powering a big retail network or connecting our service to the far-reaching corners of the world, we’re here to provide
Purpose and vision
We deliver innovative financial services including fast, secure, and affordable global money transfers. With the world’s largest cross border real-time money movement network, at Ria, we get your money where it matters. We are passionate, resourceful, and driven by a hands-on work ethic. We take things seriously, and we keep going until we’ve arrived at the right solution. Whether it’s powering a big retail network or connecting our service to the far-reaching corners of the world, we’re here to provide
Values
Humble
We listen more than we speak and welcome every voice. While we celebrate individual wins, no one stands above the team. Win or lose, we learn, grow and move forward together.
Open
We’re grounded, global, and feel at home anywhere. We act locally because family and community matter most. That’s why we make sure everyone feels heard, included, and valued.
Driven
We take initiative and stay motivated to make a real difference. When faced with change, we lean in, adapt, and keep pushing forward—always with purpose and always as one team.
Transparent
We earn trust by being open and honest. We act with integrity, keep our word, and own our actions. In everything we do, we stay real—with each other and with those we serve.
Brand pillars
1
Globally human
With a global reach and trusted reputation, we have become a go-to choice for reliable worldwide money transfers. Through in person experiences and a "think global, act local" mindset, we’ve formed genuine connections with our customers.
2
Effortless experience
By matching digital and physical experiences, backed by comprehensive security measures, we’ve made moving money easy. We empower our customers to control their journey, ensuring stress-free transactions that seamlessly fit their lives.
3
Beyond transfers
We constantly strive to improve the lives of our users through smart choices. Whether it's expanding our services, guaranteeing fair prices or fast deliveries. Our expertise distils trust, so customers feel confident about putting their money in motion.
Tagline
Manifesto
Today people are on the move more than ever before. For a better future. For a better everyday life.
Their stories are full of hope but also sacrifice in giving back to someone they left behind. From putting food on the table to funding a local business, a little goes a long way and it comes down to us to ensure our customers' hard-earned money is there to play its part.
This is, at the end, what counts and what makes all the difference for millions of people. It's what we live by, so we don't take it lightly. We act global but always feel local to be there for individuals and their communities.
But, we can't stop there. In this business, humility can be hard to come by. We put others ahead of ourselves, the way our customers do every day.
Because this isn't just business, it's personal. People deserve much more than just a fair price. They deserve empathy, hope, and ultimately respect.
That's how we do right by people and their needs — not more, not less. We never rest, we raise the bar and put people first.
We work hard and take nothing for granted.
We facilitate possibilities in every possible way.
We champion people's needs, today and tomorrow.
We open ways for a better everyday life
Voice
At Ria, we speak with a Purposeful voice. The purposeful voice is one you can trust to be there all day, every day. It's a voice that gets things done, challenges conventional thinking and is on your side no matter what. As a brand, we are spirited, empathetic, simple, and dependable.
Spirited
We are passionate about making a difference in people’s lives every day. Our enthusiasm and can-do attitude are contagious and ensures that everything that we do is engaging, positive, and delivers the best outcome.
Simple
We work in a competitive, complex, and critical industry—for us, our partners, and especially our customers. We're practical, grounded, and work hard to make things easy, straightforward, and seamless for everyone.
Empathetic
We are people serving people and are sensitive to each and everyone’s individual background, experience, and needs. We are approachable, caring, and go out of our way to make people feel welcome.
Dependable
People trust us to handle their hard-earned money and deliver it in safe hands. That’s why we make sure to take care of every last detail. We are competent, thoughtful, and take people’s expectations very seriously.
Tone
Though our voice never changes, we do need to adjust our tone depending on the context. For the most part, we'll switch between being bold, supportive, and universal.
1
Bold
We’re passionate, resourceful, and decisive. We raise the stakes by putting our strength behind offering people something better. That means we use punchy words to inspire people and are crystal clear in spelling out our fresh point of view.
2
Supportive
We have people’s backs through thick and thin, the good and the bad. We use our words to inform, explain and reassure people in a relevant and sincere way. We want people to read our words and feel we’re on their side.
3
Globally human
We're inclusive and mindful of who we serve and where they’re coming from. That means we speak in a down-to-earth and accessible way for everyone. We believe the better people understand us, the more they will trust and engage with us.
© 2025 Dandelion Payments, Inc. All Rights Reserved.
v1.0
Brand
Identity
Guidelines
Brand
Identity
Guidelines
Identity
Introduction
Value proposition
Purpose and vision
Values
Brand pillars
Tagline
Manifesto
Voice
Tone