Brand

Brand

Illustrations

Illustrations are key to the Ria brand, turning complex ideas into clear, engaging visuals. Balancing simplicity and energy, they reflect the speed and connection of money in motion, creating a seamless experience.

Library

The Ria illustration Library is available to everyone across the organization, making it easy to enhance projects with brand-aligned visuals. Whether you’re working on presentations, posters, or digital content, these illustrations help bring ideas to life. The library is accessible on both Figma and OneDrive, ensuring seamless collaboration and easy integration into your designs.

If the illustration you need isn't in the library, request it here.

Please view “Incorrect usage” before using the library in your projects.

Principles

These principles are the foundation of Ria’s illustration system. Everything within these guidelines should reflect and reinforce our four core principles:

Clarity

Clear visuals for easy recognition and quick understanding.

Universal

Utilize familiar symbols and objects that resonate globally.

Lively

Dynamic shapes and implied motion add energy and fun.

Human

Relatable subjects and details make a human connection.

Categories

  1. Spot illustrations

Spot illustrations are visual narratives featuring multiple elements that help tell a story. They enhance our brand by adding both function and delight, making complex ideas more engaging and easier to understand.

  1. Emojis

Emojis are simple, functional illustrations that bring personality and warmth to our brand. They make communication more approachable, engaging, and fun while enhancing clarity and human connection.

  1. Coins

Coins are the simplest and most recognizable symbol of Ria and the financial services we provide. They represent the essence of money movement, making them a powerful visual cue for our brand.

Examples

Examples include improved storytelling, along with clear, functional visuals in product design. Their versatility and thoughtful composition ensure a cohesive and consistent experience across all platforms.

Incorrect usage

For an omni-channel experience, please avoid the following.

Don’t modify colors

Don’t modify shapes

Don’t modify opacity

Don’t add new elements

Don’t change blend modes

Don’t change orientation

Brand

Identity

Guidelines

Illustrations

Illustrations are key to the Ria brand, turning complex ideas into clear, engaging visuals. Balancing simplicity and energy, they reflect the speed and connection of money in motion, creating a seamless experience.

Library

The Ria illustration Library is available to everyone across the organization, making it easy to enhance projects with brand-aligned visuals. Whether you’re working on presentations, posters, or digital content, these illustrations help bring ideas to life. The library is accessible on both Figma and OneDrive, ensuring seamless collaboration and easy integration into your designs.

If the illustration you need isn't in the library, request it here.

Please view “Incorrect usage” before using the library in your projects.

Principles

These principles are the foundation of Ria’s illustration system. Everything within these guidelines should reflect and reinforce our four core principles:

Clarity

Clear visuals for easy recognition and quick understanding.

Universal

Utilize familiar symbols and objects that resonate globally.

Lively

Dynamic shapes and implied motion add energy and fun.

Human

Relatable subjects and details make a human connection.

Categories

  1. Spot illustrations

Spot illustrations are visual narratives featuring multiple elements that help tell a story. They enhance our brand by adding both function and delight, making complex ideas more engaging and easier to understand.

  1. Emojis

Emojis are simple, functional illustrations that bring personality and warmth to our brand. They make communication more approachable, engaging, and fun while enhancing clarity and human connection.

  1. Coins

Coins are the simplest and most recognizable symbol of Ria and the financial services we provide. They represent the essence of money movement, making them a powerful visual cue for our brand.

Examples

Examples include improved storytelling, along with clear, functional visuals in product design. Their versatility and thoughtful composition ensure a cohesive and consistent experience across all platforms.

Incorrect usage

For an omni-channel experience, please avoid the following.

Don’t modify colors

Don’t modify shapes

Don’t modify opacity

Don’t add new elements

Don’t change blend modes

Don’t change orientation

Brand

Identity

Guidelines

Logo

Colors

Typography

Illustrations

Library

Principles

Categories

Examples

Incorrect usage

Photography

Illustrations

Illustrations are key to the Ria brand, turning complex ideas into clear, engaging visuals. Balancing simplicity and energy, they reflect the speed and connection of money in motion, creating a seamless experience.

Library

The Ria illustration library is available to everyone across the organization, making it easy to enhance projects with brand-aligned visuals. Whether you’re working on presentations, posters, or digital content, these illustrations help bring ideas to life. The library is accessible on both Figma and OneDrive, ensuring seamless collaboration and easy integration into your designs.

If the illustration you need isn't in the library, request it here.

Please view “Incorrect usage” before using the library in your projects.

Principles

These principles are the foundation of Ria’s illustration system. Everything within these guidelines should reflect and reinforce our four core principles:

Clarity

Clear visuals for easy recognition and quick understanding.

Universal

Utilize familiar symbols and objects that resonate globally.

Lively

Dynamic shapes and implied motion add energy and fun.

Human

Relatable subjects and details make a human connection.

Categories

  1. Spot illustrations

Spot illustrations are visual narratives featuring multiple elements that help tell a story. They enhance our brand by adding both function and delight, making complex ideas more engaging and easier to understand.

  1. Emojis

Emojis are simple, functional illustrations that bring personality and warmth to our brand. They make communication more approachable, engaging, and fun while enhancing clarity and human connection.

  1. Coins

Coins are the simplest and most recognizable symbol of Ria and the financial services we provide. They represent the essence of money movement, making them a powerful visual cue for our brand.

Examples

Examples include improved storytelling, along with clear, functional visuals in product design. Their versatility and thoughtful composition ensure a cohesive and consistent experience across all platforms.

Incorrect usage

For an omni-channel experience, please avoid the following.

Don’t modify colors

Don’t modify shapes

Don’t modify opacity

Don’t add new elements

Don’t change blend modes

Don’t change orientation