Brand
Brand
Photography
Ria’s photography captures our brand through the people we serve, the products that empower them, and the places that connect their journeys. From real moments to familiar stores, our imagery reflects trust, accessibility, and a global community.
Library
The Ria photography library is available to everyone across the organization, providing a collection of brand-aligned images to enhance projects. Whether you're creating presentations, posters, or digital content, these photos help bring stories to life. The library is accessible on OneDrive.
If the photo you need isn't in the library, request it here.
Please view “Incorrect usage” before using the library in your projects.
Principles
These principles are the foundation of Ria’s photography system. Everything within these guidelines should reflect and reinforce our four core principles:
Global
Our photography reflects the diverse communities we serve, capturing people, cultures, and environments. By showcasing familiar settings and everyday moments, we create a sense of connection.
Optimism
Our imagery conveys warmth, hope, and positivity. Through natural lighting, vibrant colors, and uplifting moments, we highlight the impact of financial support and the brighter futures it helps create.
Authentic
We prioritize real, candid moments over staged or overly polished imagery. Genuine expressions, natural interactions, and relatable settings ensure our photography feels honest and trustworthy.
Clarity
Every image is intentionally composed to communicate a clear message. We use thoughtxful framing, balanced lighting, and minimal distractions to ensure our visuals are impactful and easy to understand.
Subjects
- People
Our photography focuses on real, diverse individuals, highlighting the human connections behind every transaction. We capture genuine emotions and everyday moments to create a sense of trust, warmth, and relatability.
- Product
Showcasing our app and website in action, we emphasize how Ria’s digital solutions make money transfers easy and accessible. Clean, intuitive visuals ensure clarity while keeping the user experience at the forefront.
- Places
From bustling cityscapes to recognizable landmarks, our imagery reflects the global reach of Ria. These visuals create a sense of familiarity, making our messaging more relatable across different cultures and regions.
Examples
Examples include capturing authentic human connections, showcasing our product in action, and highlighting familiar places around the world.
Incorrect usage
Please avoid the following treatments.
Don’t use grayscale
Don’t crop awkwardly
Don’t modify colors
Don’t mask within image
Don’t change blend modes
Don’t change opacity
Brand
Identity
Guidelines
Photography
Ria’s photography captures our brand through the people we serve, the products that empower them, and the places that connect their journeys. From real moments to familiar stores, our imagery reflects trust, accessibility, and a global community.
Library
The Ria photography library is available to everyone across the organization, providing a collection of brand-aligned images to enhance projects. Whether you're creating presentations, posters, or digital content, these photos help bring stories to life. The library is accessible on OneDrive.
If the photo you need isn't in the library, request it here.
Please view “Incorrect usage” before using the library in your projects.
Principles
These principles are the foundation of Ria’s photography system. Everything within these guidelines should reflect and reinforce our four core principles:
Global
Our photography reflects the diverse communities we serve, capturing people, cultures, and environments. By showcasing familiar settings and everyday moments, we create a sense of connection.
Optimism
Our imagery conveys warmth, hope, and positivity. Through natural lighting, vibrant colors, and uplifting moments, we highlight the impact of financial support and the brighter futures it helps create.
Authentic
We prioritize real, candid moments over staged or overly polished imagery. Genuine expressions, natural interactions, and relatable settings ensure our photography feels honest and trustworthy.
Clarity
Every image is intentionally composed to communicate a clear message. We use thoughtxful framing, balanced lighting, and minimal distractions to ensure our visuals are impactful and easy to understand.
Subjects
- People
Our photography focuses on real, diverse individuals, highlighting the human connections behind every transaction. We capture genuine emotions and everyday moments to create a sense of trust, warmth, and relatability.
- Product
Showcasing our app and website in action, we emphasize how Ria’s digital solutions make money transfers easy and accessible. Clean, intuitive visuals ensure clarity while keeping the user experience at the forefront.
- Places
From bustling cityscapes to recognizable landmarks, our imagery reflects the global reach of Ria. These visuals create a sense of familiarity, making our messaging more relatable across different cultures and regions.
Examples
Examples include capturing authentic human connections, showcasing our product in action, and highlighting familiar places around the world.
Incorrect usage
Please avoid the following treatments.
Don’t use grayscale
Don’t crop awkwardly
Don’t modify colors
Don’t mask within image
Don’t change blend modes
Don’t change opacity
Brand
Identity
Guidelines
Logo
Colors
Typography
Illustrations
Photography
Library
Principles
Subjects
Examples
Incorrect usage
Photography
Ria’s photography captures our brand through the people we serve, the products that empower them, and the places that connect their journeys. From real moments to familiar stores, our imagery reflects trust, accessibility, and a global community.
Library
The Ria photography library is available to everyone across the organization, providing a collection of brand-aligned images to enhance projects. Whether you're creating presentations, posters, or digital content, these photos help bring stories to life. The library is accessible on OneDrive.
If the photo you need isn't in the library, request it here.
Please view “Incorrect usage” before using the library in your projects.
Principles
These principles are the foundation of Ria’s photography system. Everything within these guidelines should reflect and reinforce our four core principles:
Global
Our photography reflects the diverse communities we serve, capturing people, cultures, and environments. By showcasing familiar settings and everyday moments, we create a sense of connection.
Optimism
Our imagery conveys warmth, hope, and positivity. Through natural lighting, vibrant colors, and uplifting moments, we highlight the impact of financial support and the brighter futures it helps create.
Authentic
We prioritize real, candid moments over staged or overly polished imagery. Genuine expressions, natural interactions, and relatable settings ensure our photography feels honest and trustworthy.
Clarity
Every image is intentionally composed to communicate a clear message. We use thoughtxful framing, balanced lighting, and minimal distractions to ensure our visuals are impactful and easy to understand.
Subjects
- People
Our photography focuses on real, diverse individuals, highlighting the human connections behind every transaction. We capture genuine emotions and everyday moments to create a sense of trust, warmth, and relatability.
- Product
Showcasing our app and website in action, we emphasize how Ria’s digital solutions make money transfers easy and accessible. Clean, intuitive visuals ensure clarity while keeping the user experience at the forefront.
- Places
From bustling cityscapes to recognizable landmarks, our imagery reflects the global reach of Ria. These visuals create a sense of familiarity, making our messaging more relatable across different cultures and regions.
Examples
Examples include capturing authentic human connections, showcasing our product in action, and highlighting familiar places around the world.
Incorrect usage
Please avoid the following treatments.
Don’t use grayscale
Don’t crop awkwardly
Don’t modify colors
Don’t mask within image
Don’t change blend modes
Don’t change opacity